by Hannah Findlay
Environmental labels have been around for more than three decades now, and their popularity has been growing ever since. This shouldn’t come as a surprise taking into account that the global community has been facing many environmental challenges. However, the popularity of green labels has brought confusion, as well.
What does being green mean today?
Green labels should indicate that the product is environmentally friendly. However, with so many different green labels on the market, it’s hard to know what each of them means. Eco-labels are often confused with environmental labels, and these terms are used interchangeably in everyday language, which is not always correct. Environmental labels are an umbrella term for all labels relating to the environment, while eco-labels are a subgroup of environmental labels which identify overall environmental performance of a product, based on life-cycle considerations. What makes eco-labels different from other types of environmental labels is the fact that they are voluntary certifications which are granted by third party organizations. This aspect makes them more reliable, and less prone to greenwashing. A third party organization grants an eco-label to a product or service only if the product or service is in compliance with the criteria of the ecolabelling scheme. The awarded eco-label suggests that the product or service achieves a higher standard of environmental performance compared to average products in the same product category.
Check out the interactive infographic below and learn more about most common eco-labels, their managing organizations, and products they apply to.
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