by Charlie Hoffs, '22
Many people are aware that producing beef uses lots of water. But what does “lots of water” look like? When we eat a burger, we don’t see gallons of freshwater gushing down the drain. Water usage in animal agriculture is an abstract concept. How can we make this issue more tangible?
Those tags in the dorm bathroom showers are great example of successful visualization: “Reduce your shower to 5 minutes or less and save 2,500 gallons of water per year!”
You’re in the shower, you read that statistic, you see the water pouring down, and in that moment you realize that you have the power to make a tangible change.
The truth is that you can save just as much water by eating 6 fewer hamburgers a year.
2,500 gallons of water 1 quarter pound beef460 gallons of water1 hamburger1 quarter pound beef= 5.4 hamburgers per year.
If we put this statistic on shower tags, I believe that we could change minds and change habits.
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